{"id":1057,"date":"2010-02-28T14:47:39","date_gmt":"2010-02-28T06:47:39","guid":{"rendered":"http:\/\/www.tzlee.com\/blog\/?p=1057"},"modified":"2010-02-28T14:48:30","modified_gmt":"2010-02-28T06:48:30","slug":"advertising-as-a-monetization-idea","status":"publish","type":"post","link":"https:\/\/tzlee.com\/blog\/2010\/02\/advertising-as-a-monetization-idea\/","title":{"rendered":"Advertising as a Monetization Idea"},"content":{"rendered":"<p>I was chatting with a few folks who made the pitch last Friday and it seems a lot of people think selling ads is the only way to make money.<\/p>\n<p>While Google probably made close to $100m in Singapore selling advertising alone, I still think citing pure advertising as a form of \u00a0monetization is an extremely bad idea.<\/p>\n<p>Advertising is an extremely crowded space. Search engines are doing it, news portals are doing it, forums are doing it, social networks are doing it, so where do you stand in this crowd, especially if you&#8217;re a new startup?<\/p>\n<p>Instead of looking to sell\u00a0advertisements\u00a0for money, think of how you can monetize your strengths such as selling a service or \u00a0selling data and statistics for market intelligence, or even being acquired by another company.<\/p>\n<p>Think about it&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was chatting with a few folks who made the pitch last Friday and it seems a lot of people think selling ads is the only way to make money. While Google probably made close to $100m in Singapore selling&#8230; <a class=\"more-link\" href=\"https:\/\/tzlee.com\/blog\/2010\/02\/advertising-as-a-monetization-idea\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1057","post","type-post","status-publish","format-standard","hentry","category-tech"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":2,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":1059,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts\/1057\/revisions\/1059"}],"wp:attachment":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}