{"id":1394,"date":"2012-01-28T03:19:58","date_gmt":"2012-01-27T19:19:58","guid":{"rendered":"http:\/\/www.tzlee.com\/blog\/?p=1394"},"modified":"2012-01-28T03:34:44","modified_gmt":"2012-01-27T19:34:44","slug":"why-is-everybody-building-an-iphone-app","status":"publish","type":"post","link":"https:\/\/tzlee.com\/blog\/2012\/01\/why-is-everybody-building-an-iphone-app\/","title":{"rendered":"Why is everybody building an iPhone app?"},"content":{"rendered":"

I’ve had many many self proclaimed wannabe<\/del> entrepreneurs approaching me with “compelling” iPhone app ideas, and oh, it’s top secret – before they breathe a single word about it I’ll have to sign a 3,112 page NDA so in an event that somebody else has the same idea I can be brought to court and made to compensate billions.<\/p>\n

What is it with iPhone apps, really? Even SMRT released an app<\/a> and had a press release for it. For what? Can’t they just post disruptions on Twitter and Facebook – which I think they already do? Why build an app? They think my grandmother has an iPhone? An app is not the solution. A proper announcement system and staff training is.<\/p>\n

The phone and mobile apps are just technologies and delivery mediums. Building a product around a technology is a wrong start. Technology should be built around a product instead. A lot of “app” pitches I’ve heard have no real value. Technology alone does not sell a single cent. It must solve a real world problem. Would you buy an app because it could, for example, switch on your microwave at home? Has remotely switching on a microwave been a need for housewives?<\/p>\n

If you’re reading this and thinking of building an app, please look at the product as a whole. If it’s just another one of those apps, I think you may be better off spending your time and money (app developers charge a really crazy sum BTW, just because it’s HOT) building a real product with a HTML5 site that will truly scale when the need arises… at a fraction of the price. If you are a business owner, don’t derail your core business by focusing on apps and whatever technology trend that comes along.<\/p>\n

Sometimes no technology is<\/em> the best technology.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve had many many self proclaimed wannabe entrepreneurs approaching me with “compelling” iPhone app ideas, and oh, it’s top secret – before they breathe a single word about it I’ll have to sign a 3,112 page NDA so in an… Continue Reading →<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[330,254,13,331],"class_list":["post-1394","post","type-post","status-publish","format-standard","hentry","category-tech","tag-app","tag-html5","tag-iphone","tag-smrt"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts\/1394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/comments?post=1394"}],"version-history":[{"count":9,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts\/1394\/revisions"}],"predecessor-version":[{"id":1403,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/posts\/1394\/revisions\/1403"}],"wp:attachment":[{"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/media?parent=1394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/categories?post=1394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tzlee.com\/blog\/wp-json\/wp\/v2\/tags?post=1394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}