tzlee.com/blog

Tag: SMRT

  • Open Letter to Ministry of Transport to implement SimplyGo Express Travel Card

    Dear <REDACTED>

    Hope this email finds you well. I would like to ask MOT why our SimplyGo isn’t available as an Express Travel Card on Apple’s iOS.

    If you use an iPhone and have been to other countries including Japan, HK, China, Korea and even USA, their travel cards are available in the Apple Wallet and it is very convenient.

    The Express Travel Card allows it to be used without authentication (Face ID) and can even be used when the phone battery is flat. It’s designed for fast entry and exit so users can simply tap their phone without ever having to open up the wallet app and authenticating before presenting the card to the reader.

    In addition, the availability of the travel card on the phone reduces the need for users to buy a physical card, or download and additional app. It’s not only more environmentally friendly – it will also be much more convenient for tourists.

    I hope MOT will consider asking SimplyGo to implement the Express Travel Card on Apple’s iOS. Singapore prides itself as one of the top places in the world for public transportation, and we should keep up with the times.

    For more information:
    https://support.apple.com/en-sg/105123

    Best Regards,
    Justin Lee

  • Why is everybody building an iPhone app?

    I’ve had many many self proclaimed wannabe entrepreneurs approaching me with “compelling” iPhone app ideas, and oh, it’s top secret – before they breathe a single word about it I’ll have to sign a 3,112 page NDA so in an event that somebody else has the same idea I can be brought to court and made to compensate billions.

    What is it with iPhone apps, really? Even SMRT released an app and had a press release for it. For what? Can’t they just post disruptions on Twitter and Facebook – which I think they already do? Why build an app? They think my grandmother has an iPhone? An app is not the solution. A proper announcement system and staff training is.

    The phone and mobile apps are just technologies and delivery mediums. Building a product around a technology is a wrong start. Technology should be built around a product instead. A lot of “app” pitches I’ve heard have no real value. Technology alone does not sell a single cent. It must solve a real world problem. Would you buy an app because it could, for example, switch on your microwave at home? Has remotely switching on a microwave been a need for housewives?

    If you’re reading this and thinking of building an app, please look at the product as a whole. If it’s just another one of those apps, I think you may be better off spending your time and money (app developers charge a really crazy sum BTW, just because it’s HOT) building a real product with a HTML5 site that will truly scale when the need arises… at a fraction of the price. If you are a business owner, don’t derail your core business by focusing on apps and whatever technology trend that comes along.

    Sometimes no technology is the best technology.